A Return to Blogging for Communication

Blogs serve a variety of purposes. They provide a voice. They offer valuable information or advice. They allow people to express themselves and their creativity. They help people learn and grow. They build people’s expertise in a subject. They create and connect communities. Many contemporary blogs also serve as cornerstones for content monetization. On Pinterest… Read More A Return to Blogging for Communication

Six Strategies for Managing Social Listening

Effective social listening requires strategy. Tools such as Google alerts and RSS readers can generate an avalanche of information, but not all of that information might be useful or relevant to your blog. This post details six strategies for managing that flow of information. 1. Remember your blog’s goals and mission. While social listening options… Read More Six Strategies for Managing Social Listening