Six Strategies for Managing Social Listening

Effective social listening requires strategy. Tools such as Google alerts and RSS readers can generate an avalanche of information, but not all of that information might be useful or relevant to your blog. This post details six strategies for managing that flow of information. 1. Remember your blog’s goals and mission. While social listening options… Read More Six Strategies for Managing Social Listening

Four Tools for Getting Started in Social Listening

Social listening refers to the practice of tracking what is said about a subject in the news, in blogs, and in other areas online. Usually, social listening connects with brand management, wherein companies monitor discussions around their products and reputations. But social listening is also a good strategy for building content knowledge and mastery toward… Read More Four Tools for Getting Started in Social Listening

Five Benefits of Social Listening for Bloggers

One of the strongest tools for blog writing is social listening. Social listening refers to tracking what companies, news media, influencers, bloggers, and others are saying about your blog’s topic or focus, you, and even your blog itself. Though generally used by corporations for brand management, social listening adapts easily to other content and website… Read More Five Benefits of Social Listening for Bloggers

A Memory Box and an Interactive Documentary: Now What?

In recent weeks both my colleague Amy Lauters and I have been blogging about turning a box of memories she received during her research on wives of farmers into an interactive documentary prototype. We both have perused the box’s contents and have made a loose inventory of what was inside. The general contents included the… Read More A Memory Box and an Interactive Documentary: Now What?